The best website builders for small businesses are easy to use, have great SEO tools, and offer affordable, scalable price plans. The very best small business website builder that we’ve tested is Wix, because it’s fast to build with, super customizable, and covers tons of different industries. Here’s a rundown of our shortlist:
Best Website Builders for Small Business
- Wix – Best small business website builder.
- Squarespace – Best for building your brand.
- GoDaddy – Best for businesses that need to get online quickly.
- Weebly – Best for value for money.
- Zyro – Best for business basics.
- Duda – Best for web design businesses.
- Jimdo – Best for its hands-off ADI functionality.
- WordPress.com – Best for business blogs.
- Site123 – Best for site speed reliability.
- 1&1 IONOS – Best for cheap prices (at the cost of features).
Compare the 10 Best Small Business Website Builders
These three platforms came out on top in our research best. Use the arrows to view different platforms to compare side by side.
Wix Squarespace GoDaddy Weebly Zyro Duda Jimdo Site123 $14 $12 $9.99 $6 $2.90 $14 $9 $12.8 YES NO YES YES NO NO YES YES 800+ 100+ 100+ 50+ 127 90+ 16 180+ Excellent Very good Good Very good Not great Average Average Not great $9/month (+ free plan) $5/month $6.99/month $8/month (+ free plan) Integration required Integration required Integration required Integration required
$9/month (+ free plan)
$8/month (+ free plan)
We’re pretty proud of our research process, because not many sites can say they’ve carried out such in-depth testing before making recommendations. First, our in-house research team investigates every builder in the following areas:
- Ease of use
- Design flexibility
- Value for money
- Feature quality
- Help and support
- Customer satisfaction
This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most. Each builder gets a score in all six areas, which we also average into an overall rating.
But it’s not enough to know how each builder scores in general. So, we updated our scoring calculations to add more weight to the categories that small business website owners have told us are most important – namely, ease of use, feature quality (with heightened focus on SEO capabilities), and value for money.
Want to skip the reading? We’ve got a 3-minute quiz that will show you the top three website builders for your needsTake it now!
Or, you can take our word for it:
Need to Sell Products Online?
The builders in this review are perfect for promoting your small business, and giving customers a place to learn more about what you do. You can also use these builders to sell a handful of products, but it’s definitely not a requirement!
On the other hand, if you’re running a larger store and need to sell more than 10 items through your website, then you’ll need to choose an ecommerce-specific website builder instead.
Best Small Business Website Builder
See it in action: Mane Ethical Hairdressing
Best overall website builder for small business
- Very easy to use
- Covers many industries
- Limitless customization
Free plan available
- 500+ templates across several industries
- Highest-rated platform by users
- Great SEO support to help you rank well
- Prices aren’t the cheapest
- Need to factor in cost of apps
- Load speeds aren’t always great
Ease of Use: 4.4 /5
If you want to keep things simple, then Wix is definitely the builder for you. You don’t need any technical or design skills to build a professional, eye-catching small business website. In fact, it’s the easiest small business website builder we’ve tested so far, scoring an impressive 4.4 out of 5!
Wix’s editing interface lets you design your site by dragging and dropping text boxes and images to where you want them. A lot of other builders do this too, but our research participants were most likely to recommend Wix because its editor is easy to use and doesn’t sacrifice your creative freedom.
If you’re a longtime resident of the “not techy” camp, you can even use Wix’s ADI builder to create your site. Wix ADI (Artificial Design Intelligence) will ask you a few questions about your website, then generate a fully-fledged business website for you based on your answers.
Design Flexibility: 3.9 /5
With Wix, you have the freedom to create a small business website that oozes real personality. There are more than 800 professionally designed templates to choose from, covering all types of business from makeup artists to vintage car dealers.
There’s a great variety of templates on Wix, but one major drawback is that you can’t use a different template once you’ve published your website. So, make sure you’re happy with your choice the first time around!
It’s easy to add extra functionality to any Wix template. You can:
- Add contact forms and online booking forms for appointments
- Create and send invoices and track payments, helping you manage your finances in one place
- Add customized quizzes, surveys, and contact forms that let you find out what your customers think
For the more tech-savvy among you, there’s Velo by Wix, which allows you to integrate custom code into your Wix site. It’s entirely optional, but it grants you the freedom to create a totally original business website.
Value for Money: 3.8 /5
Wix has eight price plans to choose from, with four plans for non-ecommerce websites and four ecommerce-specific plans.
Wix doesn’t offer as much value for money as some platforms, such as Jimdo or Weebly. However, all this means is you need to pick the right plan to fit the unique needs of your small business.
However, it’s also worth noting that the cheaper Unlimited plan ($18/month) is another great choice. It still comes with $300 ad vouchers, which are split evenly across Google Ads, Bing Ads, and Local Listings and can really give you a leg up when it comes to promoting your small business site.
Keep Reading About Wix:
The main feature we want to draw your attention to is Wix’s SEO tools. Boosting your business website’s rankings is super important for staying ahead of your competitors, and Wix offers plenty of support with its Wix SEO Wiz tool:
Wix SEO Wiz: enter some information about your industry, location, and target keywords, and this feature will create a bespoke SEO plan with tips on how to improve the visibility of your website on search engines.
Other notable features include:
Wix App Market: choose from over 200 apps and services, covering everything from shipping features to make sending out products easier, to email tools that help you reach out to customers and expand your user base (such as Contact Collection and Mailchimp).
Wix Ascend: the all-in-one marketing package, helping you connect with customers, create personalized messages for each user, post on social media, and send marketing emails, all in one place.
There are help buttons everywhere on the Wix site, so if you’re having trouble building a specific section of your site, you can click on the button and find a specific answer to your question.
These help buttons make it easy to fix issues by yourself, without having to wait for customer service. That said, you can contact Wix directly over the phone from Monday to Thursday, 5am-5pm EST. Wix doesn’t offer 24/7 phone support, but its editor is so easy to use that you won’t feel like you’re missing out.
USER REVIEW: CLOUD NINE KNITS
Sara’s Wix website allows her to manage bookings and take sales for her knitting business.
Inspired by her passion for knitting, Sara started her small business, Cloud Nine Knits, to teach people across the UK how to crochet and arm knit using giant yarn. Sara created her website because she needed a place online where she could manage bookings for her workshops, as well as sell a small selection of handmade knitted products.
Q&A with Sara
How did you decide that Wix was the right website builder for you?
“After struggling with another website builder in the past and feeling limited by its templates, I turned to Wix because of its claim of simplicity. I instantly loved the Wix Editor, which gave me professional results with zero coding knowledge.”
How easy was it to build your website?
“I found Wix super intuitive. I chose to have a bit of design freedom using the Wix Editor (rather than use a template), and the drag-and-drop features made it so simple to start building out the pages. I loved how I could toggle through layouts and design features and see them update on screen, until finally selecting the one I liked best. The Wix apps made the process of adding instant functionality to my site a breeze, too.”
“I highly recommend Wix to every small business owner I meet, for its ease of use, centralised business functions and for the convenience of being able to manage it all from my phone.”
How long did it take to build your website?
“It took a couple of hours to get the main pages as I wanted them. That was the easy part. Then it took a few more days of tweaking and rewriting my own content – being a perfectionist can be time-consuming!”
What’s one improvement you’d make to Wix?
“I’d love there to be a little more functionality within the booking system: for example, being able to give my customers specific options, such as letting them pick their yarn color from a list of options prior to the workshop.”
How has having a website benefited your business?
“It is the central hub for my business. I’d be lost without it, and my business far less a success! I use it to take all bookings, sell products, manage my customer community, share video tutorials, send invoices and manage payments, run email marketing campaigns, and track visitors to the site in real time. And the most wonderful part is that I do it all for the most part from the Wix app on my phone, wherever I am.”
Best for Building Your Brand
See it in action: Art Cafe
Best for building your brand
- Beautiful, clean designs
- Great scheduling tools
- Not as easy as Wix
Free trial available
- Award-winning curated template selection
- Ideal for taking online bookings
- Great blogging and social media tools
- Slightly steeper learning curve
- No phone support (but there is livechat)
Ease of Use: 4/5
Squarespace offers more advanced design tools than Wix, which means there is a slightly steeper learning curve. Generally, Squarespace isn’t as intuitive as Wix, and it can take longer to make changes to your website. However, if you have basic tech skills and know your way around a computer, you’ll pick up Squarespace quite quickly – and you’ll love the different template styles available, which make it nearly impossible to go wrong.
Design Flexibility: 4.7/5
Squarespace is the best small business website builder for design, with a chart-topping score of 4.7 out of 5 in our research. It has over 100 professionally designed templates to choose from which cover all the main industries, from local business to real estate.
All Squarespace’s templates are polished, and their clean lines give off a really professional vibe. More than any other builder, you can make your small business website look like it’s been professionally designed without having to play around with any code yourself.
What’s more, you’re able to stamp your mark on your website by easily customizing your design, from the fonts and colors right down to the sidebar width and background images. You can’t switch templates once your site is live, but all templates share the same building blocks, so it’s really easy to redesign your site later on if you want to rebrand.
You can also add features like an announcement bar (great if you want to show off your new product), or a mobile information bar, which streamlines your website for visitors using a mobile phone and displays a shortcut menu with key information like contact details and opening hours.
Value for Money: 3.9/5
Unlike Wix, Squarespace does not offer a free plan, but it does offer a 14-day free trial period. Squarespace has four price plans, with two generic website builder plans and two ecommerce-specific plans.
We recommend the $18/month Business plan for small business websites, because it’s not as pricey as the two fully-fledged ecommerce plans, but you can still sell a few products and create modern, professional pages. This plan offers great value for small businesses – in fact, in our research we found that most of our readers are best off with the Business plan!
That said, you’ll have to pay a 3% transaction fee for sales you make on the Business plan, which would be waived if you were to scale up to either the Basic or Advanced Commerce plans. So if you plan to sell a lot of products, it’s worth skipping straight to the Basic Commerce plan!
Keep Reading About Squarespace:
Super SEO: Squarespace’s SEO features are really strong, too. If SERP (search engine results page) domination is high on your agenda – and for most small businesses, it should be – then Squarespace is the builder for you. We’ve gone into a ton of detail on exactly what makes Squarespace’s SEO features so good in our Squarespace SEO review.
Organization: Squarespace Scheduling is an easy online booking tool that lets clients view your availability, book or reschedule their appointments, and even pay online. You can also sync Squarespace Scheduling with your existing Google, iCloud, Office 365 or Outlook calendar.
Social media integration: You can integrate your Squarespace site with a raft of social media platforms, including Facebook, Twitter, and Pinterest, and even pull in content from certain platforms straight onto your page.
Domains: You can buy a domain from Squarespace, or connect your own existing domain without a fuss. You’ll get a free domain for one year if you sign up to an annual paid plan, too.
Like its range of templates, Squarespace’s help and support options are comprehensive and high quality. Whenever you become stuck, you can benefit from:
- Live chat Monday to Friday
- 24/7 Twitter support
- 24/7 email support
- An in-depth knowledge base
- A community forum
- Video tutorials
Squarespace’s knowledge base is particularly helpful, with a huge range of detailed guides. The only thing Squarespace doesn’t offer is phone support, so bear that in mind if you prefer talking to someone directly.
Its full range of support options are available across all its plans, unlike some platforms which reserve better support for higher paying customers.
USER REVIEW: LINDIS CONSULTING
Terry’s Squarespace website allows him to promote his services.
By now, it’s no secret that Squarespace is a powerful builder with impressive template designs. We spoke to Terry, founder and director of Lindis Consulting, about why he chose Squarespace for his professional presence online.
After 20+ years of working for consultancies and insurance companies, Terry started his own practice offering business and pension scheme management to a versatile range of companies. He uses his Squarespace site as a sort of “online brochure” to showcase the different consulting services he offers.
Q&A with Terry
How did you decide that Squarespace was the right website builder for you?
“Squarespace sites look professional and offer analytics capabilities, the cost isn’t too bad, and you can easily integrate with G Suite. I’d be very likely to recommend Squarespace to others.”
What is the one thing you like most about Squarespace?
“Squarespace’s variety of template options make it possible to develop a pretty professional looking site quite quickly, with no prior experience.”
What did you find most challenging about Squarespace?
“Some of the functionality wasn’t totally intuitive, and I ended up having to contact the support team with questions. But their staff were amazingly helpful.”
- Squarespace Review – for a detailed review of Squarespace
- Squarespace Pricing Review – for an in-depth breakdown of Squarespace’s pricing plans
- Squarespace Offer Code – get 10% off any Squarespace plan with our exclusive discount code
- Squarespace Ecommerce Review – find out how we rate Squarespace for ecommerce
- How to Use Squarespace – our simple nine step guide on creating a Squarespace website
Best for Businesses That Need to Get Online Quickly
See it in action: Skuna Boats
Best for businesses that need to get online quickly
- Fastest to set up
- Hands-off ADI building
- Limited creative control
Free trial available
- Fastest way to build a website
- Ideal for anyone not tech confident
- Strong digital marketing tools
- Very little creative control
- Unsuitable for larger businesses
Ease of Use: 4.1/5
GoDaddy is a really easy to use website builder thanks to its ADI (Artificial Design Intelligence) feature. This makes it perfect if you want to get online quickly, without having to build your site from scratch.
GoDaddy scores a very respectable 4.1 out of 5 in our research – the same as Squarespace – but why didn’t it score higher if its ADI does the building for you? Well, GoDaddy can create a website for you in a matter of minutes, which requires minimal effort on your part – but after that, GoDaddy feels quite restrictive.
The majority of users in our research mentioned they wanted more creative control when using the builder. However, 76% of our participants also said they would recommend GoDaddy to a friend who’s looking to get online. So in short, if you value ease of use over creative freedom, then GoDaddy won’t disappoint.
Design Flexibility: 4.1/5
GoDaddy offers great design functionality, with a score of 4.1 out of 5 outperforming Wix, but not quite matching up to Squarespace.
The main thing that sets GoDaddy above Wix is that it lets you switch templates at any time, making it more flexible than Wix if you want to redesign your site later down the line.
GoDaddy’s designs aren’t as sleek or modern as Squarespace’s, but it does cover a great range of industries, including fashion, food, sports, and more. GoDaddy’s Theme Customizer feature is definitely worth trying out – it gives you a sneak preview of your new theme in 20 different styles without losing your content, which helps set it apart from Wix.
All in all, while Squarespace is the place to go for sleek templates, GoDaddy is more of a quick fix.
Value for Money: 4.4/5
GoDaddy’s prices are fairly reasonable, and it actually offers slightly better value for money than both Wix and Squarespace. GoDaddy has four plans in total, ranging from $6.99 to $14.99 per month.
We recommend the $19.99 Premium plan for small businesses because it comes with:
- Unlimited social media platforms
- 25,000 email marketing sends per month
- Recurring appointments
- Payments for appointments
- Email and text appointment reminders
None of these appointment features are available on cheaper plans, and social media and email marketing integrations are much more limited.
What we really like about GoDaddy is that this platform does a bit of everything – you can manage your domain registration, web hosting, and website building, all in one place.
Keep Reading About GoDaddy:
- GoDaddy SEO: this feature will automatically review your website and optimize it for search engines, but it’s not available on the cheapest price plan. GoDaddy claims that websites using GoDaddy SEO saw their Google traffic increase 2.5 times compared to those not using it.
- Google Analytics: unlike most website builders which use their own analytics tools, GoDaddy has seamlessly integrated its software with Google Analytics, providing brilliant analysis ready at your fingertips.
- Domains: GoDaddy is one of the largest domain registrars in the world, so it’s really easy to set up your domain with this builder. Pricing starts at $9.99 to purchase a domain for one year.
However, it’s important to note that GoDaddy doesn’t have an app store, meaning you’re reliant on the features it provides in-house, without the choice to add any third-party integrations to scale up your website.
- 24/7 phone support
- Live chat (Monday to Friday, 5am-6pm)
- Knowledge Base
- Help Forum
You can find answers to simple questions in the forum and knowledge base, but you’ll need to speak to an expert to get answers for specific or niche questions.
Best for Value for Money
See it in action: Wall’in (check this site out in English or French!)
Best for businesses on a budget
- Affordable pricing
- Large app store
- Designs aren’t amazing
Free plan available
- ADI option for an auto-generated design
- Easy to add custom code if you wish
- Huge app market for site customization
- Easy to build but tricky to customize
- No free domain with annual plans
- $12 plan needed to remove ads
Ease of Use: 3.4/5
Like Wix, Weebly uses a drag-and-drop editor which allows you to view your edits in real time, with no switching between editing and preview modes. However, from our user testing, we discovered that Weebly is quite difficult to use in comparison with other builders, with Wix and Duda coming out as the easiest-to-use website builders.
When designing your website, Weebly leaves you to your own devices, providing little in the way of visual cues or design intuitiveness.
Design Flexibility: 2.7/5
Weebly’s themes are disappointing compared to its competitors. Its designs are pretty outdated, and its design score has plummeted by 36% since we last tested Weebly – a sure sign that its themes are falling behind the times.
Compared to competitors, Weebly has a small selection of templates – around 50 – with an even smaller range designed specifically for businesses. Its poor mobile formatting really let it down in our testing, and customization is challenging due to Weebly’s restrictive block-based editor.
For the coders out there, you can use Weebly’s Code Editor to gain access to the HTML and CSS (Cascading Style Sheets) and customize the layout of your web pages to add a greater level of personalization.
Value for Money: 5/5
This is where Weebly comes into its own. Its affordable plans and generous features result in Weebly coming out as the best value small business website builder in our research, with an impressive score of 5 out of 5!
For just $6 per month (billed annually), you can access the premium features on its Personal Plan, including 500MB storage and the ability to connect your own domain.
Weebly’s paid plans are noticeably cheaper than its competitors’, so it’s definitely worth upgrading from the free subscription. On the free plan, you’ll be tied to an unprofessional Weebly.com subdomain, but you can remove that blemish for just $6 per month.
However, for a business website the $6 per month Personal plan isn’t suitable long-term – this plan displays Weebly adverts on your site, which can distract your visitors, confuse your own branding, and detract from your professional image.
For this reason, we recommend the $26 per month Performance plan because it opens up your website to accept PayPal payments, which is one of the most popular payment gateways. This is something your business might need sooner rather than later, so why wait to upgrade?
Keep Reading About Weebly:
- Huge App Center: choose from over 360 apps across categories such as marketing, communications, ecommerce, social media, and more. One of the best ways that apps can help your website is by connecting Facebook Messenger, allowing you to chat with Facebook users straight from your own website.
- Membership Options: available on the Professional and Performance Plans, this feature lets you grant registered members access to restricted pages. This is useful if you want to create private clubs, or share private information with certain visitors.
- SEO: Weebly makes it easy to edit your meta titles and descriptions, customize your URLs, and add alt text to images, which can all help your website get found by search engine users more easily. There are also a number of excellent SEO apps, such as RabbitSEO and MarketGoo, to help bolster your SEO efforts.
- Support tickets (answered 24/7)
- Live chat (available Monday to Friday 6am-6pm PST, and Saturday to Sunday 8am-5pm PST)
- Email (24/7)
- Phone (6am-6pm PST)
However, it’s worth noting that Weebly only offers phone support on its more expensive plans, which is disappointing for small businesses on a tighter budget.
Weebly also offers a Support Center showcasing numerous how-to guides, and a Community Forum where you’ll find plenty of tips from existing users.
However, one thing Weebly lacks is a personal restore option. This means that if your site goes down, you’re totally reliant on the support team to restore it for you.
Best for Business Basics
See it in action: Surf Happy
Save Up to 72% With Zyro!Zyro’s New Year sale has begun! Simply use our dedicated discount code – WBE10 – at checkout, and you’ll snag up to 72% off Zyro’s premium plans, allowing you to get online from just $2.61/month.
Plus, with all annual plans, users get an additional 4 months on the house – and a free domain, too!
But hurry – this limited-time offer only runs until January 30th!
Best for the basics
- Solid template designs
- Easy to use
- Expensive renewal prices
- Templates provide great user experience
- Unique AI branding tools
- Commission-free ecommerce plans
- Prices eventually renew at higher rates
- Can’t switch templates once site is live
- Weaker marketing features than Wix
Ease of Use: 4.0/5
We were impressed by Zyro’s ease of use when we tested it out. The template editor is very section-based, meaning you can add and delete different page elements in just a few clicks. Whenever you drag different page elements (like images and text boxes) around on a page, a grid format will show up to guide you.
Then the page elements will snap right into place at perfect angles, so it’s really hard to make a design mistake with Zyro. Plus, this builder offers a unique set of artificial intelligence (AI) tools, including an SEO copywriting tool and a logo maker, to make content creation and design even easier.
Design Flexibility: 3.1/5
Zyro’s website templates are high-quality: They’re modern, clean, and simple, which are all important elements in providing a good user experience for your visitors.
That said, Zyro’s templates aren’t extremely customizable – if you’re focused on creating a unique brand, you’ll probably want to consider Wix or Squarespace instead. You also can’t switch templates once your site is live, so you really have to be committed to whichever design you choose – especially since you’ll have limited ways to personalize it!
Value for Money: 3.9/5
Zyro’s 30-day money back guarantee is impressive, and its starting price range of $2.90 per month for regular sites and $9.90 per month for ecommerce sites is excellent. In terms of value for money, Zyro sits pretty evenly alongside Wix and Squarespace with a score of 3.9 out of 5.
However, Zyro differs from a lot of other builders because it hikes up its prices after your first payment term. For example, the $3.90 per month for its ‘Unleashed’ plan eventually renews at $12.49 per month, while the $9.90 per month plan renews at $24.49 per month. Zyro’s renewal prices were a lot more expensive than other builders’ plans with the same level of features, but – since Zyro recently updated its pricing plans – are now a lot more reasonable!
Keep Reading About Zyro:
Zyro has all of the basics covered really well – its features just lack depth. Take SEO, for example: you’ll still get to edit alt text, meta titles, and URLs, but there’s no keyword support and there aren’t any dedicated integrations for SEO. Zyro also doesn’t have any built-in email marketing tools, which is a big drawback for any small business looking to build their brand.
Still, we were impressed by Zyro’s sales features – namely, the fact that it doesn’t take commission from any sales on its ecommerce plans.
Just note that while we always received responses from the Zyro team in under an hour, that kind of speed isn’t completely guaranteed! If you ever find yourself waiting for a response, it’s worth checking out Zyro’s knowledge base, which offers a ton of quality articles.
- Zyro Review – Learn more about this easy-to-use builder
Best For Web Design Businesses
See it in action: Newman Decorators
Best for those who value ease of use over personalization
- Advanced functionality
- Ideal for agencies
- Easy to use
Free trial available
- Well-built, industry-specific templates
- Surprisingly easy to use
- Ideal for building multiple sites
- Not much design freedom
- Plans are quite expensive
Ease of Use: 4.4/5
Duda is a drag-and-drop builder, making it easy to move elements around the page and to update text boxes. Its business website templates, in particular, are visually appealing – but also very structured. This means that you can only place items within certain areas on the page.
In testing, our users found Duda really easy to use – in fact, with 4.4 out of 5, it has the second-best ease of score after Wix.
The rigidity of Duda’s themes makes it less creatively flexible than Wix, but it’s definitely a beginner-friendly platform. Compared to Squarespace, Duda’s themes are much easier for beginners to customize, but they aren’t as modern or minimalist.
This combination of an easy-to-use – yet somewhat restrictive – editor makes Duda perfect for businesses looking for simplicity over highly personalized branding.
Design Flexibility: 3.9/5
Duda’s flexibility comes from its personalized user journey options. With this feature, you can tailor the way different customers see your website, and it’s available even on the cheapest price plan.
For example, you can choose to display a video about your services to users who are visiting your website for the first time, or you can add a widget asking users to call you if they are visiting from a nearby location.
This feature could help you make more positive relationships, since 74% of customers feel frustrated when website content is not personalized.
Value for Money: 1.5/5
Duda is an expensive builder, and on top of that it also offers the least value out of all the small business website builders we’ve tested, with a score of just 1.5 out of 5.
There is no free plan, and a 14-day free trial period only applies on one of its paid plans. Duda has four paid plans in total, one being a custom Enterprise plan for large companies with multiple websites:
We recommend the Team plan, not just because it comes with a free trial, but because it offers analytics capabilities and branded marketing materials that you won’t get on the Basic plan.
Keep Reading About Duda:
Duda lacks basic marketing features, such as a newsletter tool. It doesn’t support any third-party marketing apps, or offer Instagram integration. Duda also has a very limited app store, which contains apps for adding forms to your website. This is quite the downside, as marketing tools are crucial for growing a small business website, and Duda barely scrapes the basics of marketing features.
There isn’t much SEO support, either. You won’t benefit from the SEO prompts and guides you’ll find on Weebly or Squarespace, so you’ll need to research everything yourself.
Duda is far from the best small business website builder, but it’s suitable for users who want a well-designed website and aren’t too bothered about marketing features. For example, if you’re running a website for an established local business that isn’t looking to grow, the Duda is a fine choice.
- Basic: Email
- Team: Email, live chat, and phone
- Agency: Priority email, live chat, and phone
Duda’s standout support feature is its Resource Center, which presents educational webinars and information about product updates.
- Duda Review – get the full lowdown on Duda, including all of its pros and cons
Best For Its Hands-Off ADI Functionality
See it in action: Blue-Sky Consulting
Easy, but lacks quality features
- Cheap, with free plan
- Only has email support
- Lags behind competitors
Free plan available
- Another simple(ish) cheap(ish) option
- Free plan available
- Domain renewal is $80 after first year
- Support via email only
- Generally lags behind competitors
Ease of Use: 3.4/5
Jimdo makes life easy with its ADI functionality – like GoDaddy, it uses the information you give it to create the basics of your website for you. That means you can jump straight into customizing your site, rather than building the whole thing from scratch.
In testing, we found that Jimdo is slightly easier to use than GoDaddy, but still not as user-friendly as Wix or Squarespace. Yes, setting up your site is quicker, but Jimdo isn’t as easy to use once you dig into customization.
Design Flexibility: 2.9/5
Using Jimdo can be frustrating, as you don’t get much creative control when trying to edit your template. Jimdo’s templates pose the same problem as Duda’s and Strikingly’s: they’re just too restrictive.
The good thing about Jimdo is that it builds your brand for you, making it perfect for time-stretched businesses wanting plenty of the design work done for them. Jimdo does a nice job combining the ease of GoDaddy’s ADI setup with the visual benefits of Squarespace’s clean designs.
Value for Money: 4.7/5
Jimdo redeems itself with its reasonable pricing. Jimdo received 4.7 out of 5 for its value for money, making it one of the best value small business website builders you can choose!
There is a free plan and four premium plans, and despite its flaws, this platform does offer some of the cheapest pricing around.
We recommend the $15 per month Grow plan, because it comes with social marketing features to help grow your business (hence the name!).
Keep Reading About Jimdo:
There’s no app store, which means you’re reliant on Jimdo’s in-house features for customizing and growing your business website – and, as we’ve discovered, it’s rather lacking in this department!
One of the biggest gaps in Jimdo’s feature set is the fact it doesn’t offer any blogging tools, which makes it unsuitable for businesses using content marketing.
That said, its SEO tools are pretty good for climbing search engine rankings – it offers all the basics, but you won’t find keyword support or an SEO-specific app.
- Social media
- Knowledge center
- On-site editor support
We’d love to see some more support channels such as live chat or phone support for quick answers – especially for time-pressed business owners. When time is money, you don’t want to be waiting one to two business days for a response!
You have to be on Jimdo’s most expensive price plan to be guaranteed a response in under an hour.
- Jimdo Review – find out more and see if Jimdo is right for you
Best for Business Blogs
See it in action: AKO Collective
Best for Business Blogs
- Perfect for blogging
- Cheap prices
- Limited designs
Free plan available
- Powerful built-in blogging tools
- Cheap plans offer great value
- Highly customizable
- Poor design score with limited templates
- Steeper learning curve than competitors
- Users found help center tricky to use
Ease of Use: 3.2 /5
WordPress.com is a little difficult to get to grips with at first, so it’s not ideal for small business owners who need a website live ASAP. There’s a pretty steep learning curve here that might put less technically confident users off.
However, if you have some time to invest in creating your site – mostly figuring out how to navigate between the backend and frontend editors – you’ll appreciate the level of control that WordPress.com gives you!
Design Flexibility: 1.8 /5
We’ll be totally upfront – WordPress.com only scored 1.8 out of 5 for its design functionality. One reason for such a low score is its limited range of designs for specific industries. Whereas Wix caters for all sorts of businesses – from dog walkers to builders – you’re less likely to find a template that meets your specific needs on WordPress.com.
That said, WordPress.com is highly customizable once you’ve got the hang of its editor. So if you want lots of control over your branding, it’s an excellent choice!
Value for Money: 4.7 /5
One of the best things about WordPress.com is how much value its plans provide.
WordPress.com is one of the cheapest small business website builders we’ve tested, with a starting price of just $4 per month. Combine that with the number of helpful features you get, such as impressive blogging tools, and you end up with a great value solution for your business!
Although the cheapest plan offers amazing value, we recommend the $25 per month Business plan. It comes with a range of features designed to help your business site succeed, such as more storage space, advanced SEO tools, and the option to install plugins.
Keep Reading About WordPress.com:
In other areas, however, WordPress.com failed to impress. For example, it doesn’t include a free domain name, and its marketing tools are pretty sparse, with no built-in email marketing tools or social media integrations.
- Live chat
- Knowledge center
- On-site editor support
So, why the less-than-impressive score? Well, when our users actually tested out WordPress.com’s knowledge center, they struggled to find answers to their queries. It’s all very well having support articles, but they need to be useful and easy to find!
- Read our WordPress.com Review for more information on this builder’s strengths and weaknesses
Best For Site Speed Reliability
See it in action: Mike’s House
Best for those who dread creating a business website
- Quick and simple
- Not very flexible
- Dated template designs
Free plan available
- Another option for quick/simple setup
- One of the cheaper starting prices
- Inflexible, dated designs
- Out-performed by other simple builders
Ease of Use: 3.2/5
Site123 asks you a couple of questions about your website desires, then generates a template with relevant features based on the information you provided. You can think of it like a less powerful version of Wix’s ADI tool.
Despite this, Site123 failed to wow our users during ease of use testing. In the end, it proved far too restrictive to be enjoyable – its simplicity caused frustration rather than making things easier!
Design Flexibility: 1.3/5
Site123’s simplicity translates into basic templates. In all honesty, you’ll get better results by using Wix ADI or GoDaddy, which both offer slicker templates and a greater level of creative freedom. Site123 only scored a 1.3 out of 5 for design flexibility, whereas GoDaddy scored 4.1 with its ADI editor.
Value for Money: 4.1/5
Site123 offers good value for money, scoring 4.1 out of 5 for this area in our research. This is mostly due to its affordable price plans, which start at $12.80 per month – however, you can get more for your money with a more robust website builder.
Keep Reading About Site123:
Site 123 does offer a Google Analytics integration, and comes with built-in email marketing tools – but that’s about as far as it goes in terms of marketing features.
Site123’s main selling point is that it has the best site speed performance out of all the small business website builders we tested. Fast loading pages are hugely important for SEO, conversions, and user experience, so this is a great perk for Site123 users!
- SITE123 Review – learn all about this builder in our full review
Best For Cheap Prices (At the Cost Of Features)
See it in action: Park Optometry
Best For Cheap Prices (At the Cost Of Features)
- Cheap starter plans
- Supports 60 languages
- Very limited features
- Great for internationalization
- Covers a wide range of industries
- Cheap plans start from $5/month
- Limited features, with no app store
- Outdated templates and clunky designs
- Confusing to use and hard to customize
Ease of Use: 2.8/5
1&1 IONOS only scored 2.8 out of 5 for ease of use, meaning it’s not for tech newbies. You need patience and confidence to tackle its editor – its limited customization brought down its ease of use score. Our users felt as though the builder was holding them back from creating the site they wanted during testing!
Design Flexibility: 2.5/5
As we discovered, 1&1 IONOS is pretty restrictive when it comes to customization. In addition to this, our users found its imagery and designs were extremely outdated – in fact, they recommended uploading your own images instead of relying on the ones provided by 1&1 IONOS!
If branding is important to your business, 1&1 IONOS isn’t the best choice for you – its templates are hard to personalize, so if you’re after a unique website, you’re better off with Wix or Squarespace.
Value for Money: 3.9/5
Since we last scored 1&1 IONOS, its value for money score has doubled – this is thanks to its super cheap prices, which start at just $5 per month when you choose an annual subscription.
If you’re on a budget, these cheap prices are very appealing. 1&1 IONOS even offers big discounts on its plans so that you can get the cheapest plan for just $1 per month for your first year, before it renews at the standard $5 per month price.
1&1 IONOS Gallery
Keep Reading About 1&1 IONOS:
You won’t find any built-in email marketing tools, or membership features, and overall its marketing suite is pretty unsuitable for sustaining long-term growth.
That said, there are some strengths we want to highlight. Firstly, 1&1 IONOS has great internationalization tools – it supports 60 languages, and has in-house support for automatic translations!
Secondly, 1&1 IONOS had the quickest server response time in our performance testing, which is great for hitting Google’s Core Web Vitals metrics and improving your rankings.
- Live chat
- Knowledge center
One of the issues we had during testing is that the knowledge center isn’t accessible from the dashboard, which makes it harder to action the advice given in support guides.
- Read our 1&1 IONOS Website Builder Review for a full look at its pros and cons
Before you dive in and start building your website, it’s important to figure out which factors and features are most important to your small business website.
Got a Few Products to Sell Through Your Small Business Website?
There’s an easy way to make a few bucks online without breaking the bank. Check out Square Online Checkout Links, which you can add to your small business website for free to take payments directly from visitors.
These buttons allow customers to purchase products through your website, making it ideal for small business sites selling a few items to monetize their online presence.
What’s even better is that it doesn’t cost anything. You don’t need to shell out on an expensive ecommerce builder – it’s free to set up a Square Online account, and the checkout links are totally free too. The only charge is Square’s 2.5% transaction fee – much more affordable than a $20/month ecommerce subscription!
Below, we’ve included the most important factors to consider when deciding what your website needs, and which website builders excel in each area:
Running a small business is not easy. Why risk picking a website builder that only adds to your stress levels? Stress not – when you’ve got invoices lying all over the place, these platforms will make you feel easy like a Sunday morning…
Wix received the highest customer score in our user testing, with an impressive 4.7 out of 5! This means our test participants loved using Wix and would definitely recommend it.
Why did Wix score so highly? The answer’s easy. No, literally – it’s really easy to use. Its intuitive drag-and-drop design tool can turn the Average Joe into a web design pro.
Then there’s Wix ADI. This feature uses artificial design intelligence to generate a professional website for you in a matter of minutes, after you’ve answered a few questions about the site you need.
Your website needs to run smoothly without any glitches, but it also needs to look smart and professional in order to impress your visitors. 75% of users judge a company’s credibility by its website. So, if looks do matter to you (and they should!), then it’s important that you have a wide selection of sleek templates available.
Duda pitches itself as a website builder for web designers, offering over 90 stunning templates to choose from. Duda isn’t just for pros, though – anyone can create a single-page website on Duda without a fuss. If you’re after a small yet stylish website, then Duda is your dude.
Squarespace is the best website builder for image-led websites like portfolios or photography sites. The modern, minimalist templates allow your pictures to speak a thousand words.
Sometimes the built-in features just aren’t enough. Having access to an app market grants you the freedom to add extra functionality to your website. But which are the ‘appiest platforms?
The domain is the name of your website – ours is websitebuilderexpert.com, for example – so, just like the design of your website, it’s important that your domain appears professional. With an unprofessional domain, you risk losing the trust of your visitors.
You can buy your domain through a domain name registrar (websites that manage and sell domains), such as GoDaddy (which is both a website builder and a domain name registrar). Registering a new domain usually costs between $10 and $20 per year, depending on the domain registrar you use and the type of domain you’d like to use, e.g. .com, .org or .net.
The best website builders for small businesses will be equipped with mighty marketing tools. If your business generates sales and interacts with customers on social media, then you’ll need a website builder that can build a bridge between your website and your social media channels.
Nearly 50% of the world’s population uses social media – can your small business really afford to miss out on advertising to these 3 billion users worldwide?
Wix has really strong social media offerings. On Wix, you can easily display live feeds of your social media channels, post content straight from your site straight onto your social platforms, and add a Facebook icon popup that takes users to your Facebook page.
Email marketing is another crucial strategy for growing your small business. Squarespace offers integration with MailChimp, a fantastic email tool that’s designed on the same drag-and-drop principles as website builders.
It’s fair to say that the best small business website builders will also have strong SEO features. After all, SEO helps to bring more search engine users to your website.
Wix also has super SEO tools, namely its Wix SEO Wiz feature, which asks you a few questions about your website, location and keywords, then generates your own SEO plan to help your website rank higher on the search engine results page.
Running a small business isn’t cheap. So why spend more on your website builder than you need to? If you’re cost-conscious, then you want to make sure you’re getting your money’s worth with your website.
Weebly scored an impressive 5/5 ‘value for money’ score in our research. This shows that it offers an excellent range of built-in features along with fairly-priced subscription plans (as well as a free plan). You won’t ever feel ripped off while using Weebly. However, it’s also important to mention that Weebly seems to be falling behind the times – so it may not be the best bet for a long-term investment!
The less time you spend figuring out how to add functions, change styling, or fix a bug, the more time you have to focus on growing your small business. This is where a website builder’s customer support can be invaluable.
In our experience, Wix’s Help Center provides the most in-depth collection of tutorials and videos to help answer all your questions.
Whichever builder you choose, you’ll be able to create a functional website that establishes your small business online, without any technical know-how.
However, the best website builders for small businesses will help your business not only appear online, but shine. That’s why we recommend Wix as the best option for creating websites for business. But let’s recap our list of nine one last time…
Best Website Builders for Small Business
- Wix – Best small business website builder ($14/month)
- Squarespace – Best for building your brand ($12/month)
- GoDaddy – Best for businesses that need to get online quickly ($9.99/month)
- Weebly – Best for value for money ($6/month)
- Zyro – Best for business basics ($10.90/month)
- Duda – Best for web design businesses ($14/month)
- Jimdo – Best for its hands-off ADI functionality ($9/month)
- WordPress.com – Best for business blogs ($4/month)
- Site123 – Best for site speed reliability ($12.80/month)
- 1&1 IONOS – Best for cheap prices (at the cost of features) ($5/month)
With the right website builder, you can turn your small business into the next big thing. For now, though, we wish you and your business the very best of luck!
None of the website builders in this guide require any technical knowledge. But for a really simple website building experience, we recommend Wix as it has the highest ease of use score after being tested by our users. It’s really easy to get started building with Wix, and it doesn’t sacrifice creative freedom for simplicity, either!
Still, we always recommend taking a couple of website builders for a test run before settling on a final choice.
Squarespace has the best score for design functionality in our research, with 4.7 out of 5. It has a stunning choice of professionally designed templates, which cover a range of industries!
All of the website builders in this guide have extremely intuitive editors which means you can get to grips with their features in no time at all!
This means you could have your small business website set up in a matter of hours!
Yes, you can always use free website builders – but they often come at the cost of professionalism! You’ll need a paid plan in order to remove subdomains, like yourdomain.buildername.com, and the respective website builder ads that appear on every page.