Shopify is one of the best ecommerce website builders on the market, but that doesn’t mean that it’s the best platform for you. If you are looking for alternatives to Shopify – good news, there are definitely a few Shopify competitors that you should consider.
Our Top 7 Shopify Alternatives
The best Shopify competitors on the ecommerce scene are:
- BigCommerce – Best for growing businesses.
- Volusion – Best analytics features.
- WooCommerce – Best for customization and control.
- Wix – Best for small businesses.
- Squarespace – Best for stunning storefront designs.
- Square Online – Best value for money.
- Weebly – Best for entrepreneurs.
BigCommerce is Shopify’s biggest competitor due to its huge range of powerful sales features, while Volusion offers great analytics for tracking your store’s data. WooCommerce is self-hosted, which brings technical challenges but gives you more control. Wix is best for smaller businesses looking for greater creative freedom, but Squarespace has the most stunning designs. Square Online takes the cake for value, and Weebly is ideal for entrepreneurs.
Now that you know who they are, let’s keep moving so we can delve into the differences between each platform, what that means to you, and which one you should test out.
See how the top Shopify competitors compare in all the key areas with our handy table below…
|Shopify Competitor||Starting Price/Month||Apple Pay||PayPal||Transaction Fees||Payment processing fees||Multi-Channel Selling|
|BigCommerce||$29.95||✔||✔||None||2.9% + $0.30||✔|
|WooCommerce||$0 + hosting fees||✔||✔||None||2.9% + $0.30||✔|
|Wix||$23||✘||✔||None||2.9% + $0.30||✔|
|Squarespace||$18||✔||✔||0% - 3%||2.9% + $0.30||✔|
|Weebly||$8||✘||✔||0% - 3%||2.9%||✘|
We carried out in-depth research into every platform on this list. The ease of use and customer scores come from real people testing out each builder, and we analyzed every price plan to calculate value for money. So you can be sure we didn’t just pull these numbers out of thin air!
If you need an ecommerce platform that is a bit more advanced, and has a lot of tools and flexibility (just like Shopify), here are a few alternatives for you to consider.
These are ideal for you if you want to build larger stores (very roughly speaking, more than 10 products), if you have a high sales volume business, or if you need the ability and flexibility to customize your ecommerce store.
If you want a Shopify alternative that is simpler and easier to use, then skip ahead to the next section.
Most scalable ecommerce website builder – best for growing businesses
Price Range: $29.95 – $299.95/month
See it in action: Ben & Jerry’s
New stores can get two months free on BigCommerce if you sign up before January 31st. Get two months free when you choose your BigCommerce premium plan. Simply start your free BigCommerce trial today to claim this limited time offer!
|BigCommerce Pros||BigCommerce Cons|
| •Built-in features: You don’t have to rely very much on third-party apps for full functionality, and they won’t drive up the cost |
•Scalability: Beginner plans start under $30/month, while the top plans can support brands like Toyota and Ben & Jerry’s
•Multi-channel integration: It’s easy to sell across multiple marketplaces and still keep products organized
| •Fewer apps than Shopify: Because so much functionality is built into BigCommerce, you won’t have as many apps to choose from |
•Not the easiest to use: BigCommerce’s powerful platform means that there’s a learning curve involved, and customizing your design can be tricky
•Complex terminology: This one is no big deal – just have Google handy in another tab!
BigCommerce is the ideal website builder when it comes to helping your store grow. It offers more built-in sales tools than Shopify, or any other competitor on this list. BigCommerce also doesn’t limit your payment processing options, whereas Shopify takes an extra commission of 0.5 – 2% for purchases not made with Shopify Payments.
Plus, for all that scalability, BigCommerce still doesn’t require any coding knowledge at all (although you can delve into coding if you want to!).
Unlike Shopify, BigCommerce won’t make you install extra third-party apps to add advanced features to your site. This means that the price you pay up front covers all of those bases, and you won’t have to worry about paying extra for features down the line. The only feature Shopify provides on its cheapest plan that BigCommerce doesn’t provide on its cheapest plan is abandoned cart recovery.
Everything from checkout customization to social media integration is built into the BigCommerce platform. It will even help you get started with product fulfillment and other shipping necessities. And if you ever do need to add extra functionality to your site, BigCommerce’s app marketplace offers about 250 tools to choose from. That’s a lot less than Shopify’s 1,500+ apps, but keep in mind that BigCommerce gives you much more tools built in from the get-go.
BigCommerce even helps you expand your customer base through partnerships – users in the US can now sell products directly on Walmart Marketplace, which means access to the 120 million+ customers visiting Walmart.com each month. BigCommerce merchants receive an expedited application review to start selling on the marketplace as quickly as possible.
BigCommerce is super powerful and great for growth, but there’s a tradeoff: it’s not as easy to use as Shopify, particularly when it comes to editing your design, which can be quite a frustrating process. But if you don’t mind a small learning curve and some fancy terminology, then you should be fine – especially since BigCommerce’s 24/7 dedicated support team is available over phone, live chat, and email if you need any help.
Best analytics features for tracking your store’s data
Price Range: $29 – $299/month
See it in action: Notch
|Volusion Pros||Volusion Cons|
| •Strong analytics: You can monitor stock and revenue, and even track conversions |
•Payment tracking: You can personalize invoices, packing slips, and POS receipts to keep everything organized.
•Sales features: Second only to BigCommerce in terms of powerful tools
| •SSL certificate not included: Volusion is one of the few ecommerce builders that doesn’t automatically include a free SSL for your site |
•Poor ease of use: Volusion takes a lot more getting used to than Shopify
•Limited phone support: Not available on the cheapest plan
Volusion is a hosted ecommerce platform which is designed to help get your store up and running. It’s not as easy to use or powerful as BigCommerce, but it has a lot to offer for the right business!
Like BigCommerce and Shopify, Volusion is a specialized ecommerce platform. It’s hosted for you and has the tools to make your start in online selling as easy and successful as possible. In our research it came just after BigCommerce for its sales features. So you can trust it’s got the toolkit to build a sturdy business.
These features include abandoned cart recovery and the ability to personalize invoices, packing slips and POS receipts. This is a great example of how Volusion want its customers to succeed and stand out from the crowd.
Volusion’s biggest strength is in its impressive analytics and data reporting tools. You can analyze customer behaviours, monitor stock levels, record revenue and total orders, and track conversions.
It’s easy to keep track and analyze all your data because Volusion pulls all your sales into one location. This is especially useful if you’re selling across multiple channels like Facebook. Basically, Volusion’s big data tools allow you to easily analyze and organize your business.
With four price plans to choose from offering a range of features and support options, Volusion’s got something for everyone. But, be warned: Volusion has extra costs such as purchasing an SSL certificate. This is normally included in price plans, so can come as a surprise.
Volusion isn’t the easiest builder to use, so if you’re looking for something more simple to set up you’re better off with Weebly, Wix, Squarespace or BigCommerce. But if you’re ready to roll your sleeves up and are excited about tracking the success of your store, Volusion is a top choice.
3. WooCommerce with WordPress.org
Best for customization and control
Price Range: $0/month (plus hosting fees)
See it in action: AeroPress
|WooCommerce Pros||WooCommerce Cons|
| •Free software: WooCommerce’s website management software is free. You’ll just have to pay for hosting, which can be as cheap as $2.95/month with Bluehost |
•Tons of apps: Countless free and paid extensions will add so much functionality to your store
•Design flexibility: You get more control over page layouts and content elements than you would with a regular builder
| Coding knowledge required: WooCommerce is not a website builder, so it requires a little more technical knowledge |
Not self-hosted: You’ll have to outsource your web hosting and manage it separately
WordPress-specific: WooCommerce only works with WordPress – other CMSs, like Magento, are a no-go.
Providing WordPress sites with ecommerce functionality is the WordPress plugin, WooCommerce, which currently powers 29% of all online stores across the world.
WordPress.org is an open source platform, which means you’ll need some coding knowledge if you want to build the ecommerce site of your dreams, or you’ll need the capacity to hire a web developer to build one for you.
From our extensive research, we can confidently recommend using Bluehost to host your WordPress website. It scored top marks in research for server uptime, value for money, and customer support. It even has WordPress-specific price plans, so it’s no wonder that Bluehost is also recommended by WordPress itself. Lofty praise, eh?
How much does WooCommerce cost? Well, the basic WooCommerce framework is free to download, and they also offer you a lot of free extensions. But if you want more advanced features, you can also purchase premium extensions. The apps and add-ons are all reasonably priced, helping WooCommerce score an impressive 4.4/5 in our value for money research.
At the end of the day, you can build a very advanced and capable ecommerce store with WooCommerce, but you’ll need to commit to the technical aspects of operating your store.
- Read our WooCommerce vs Shopify Comparison to find out more about which is best for you
For smaller stores that require easier to use ecommerce tools.
If you don’t need a very advanced or flexible platform like Shopify, and prefer to use something simpler, more user-friendly, cheaper and offers 24/7 support, then here are a few recommendations.
Best for small businesses
Price Range: $23 – $500/month
See it in action: Coal and Canary
|Wix Pros||Wix Cons|
| •Helpful tools: In-house SEO and design tools can do the heavy lifting for you |
•Simple drag-and-drop builder: You get lots of design flexibility without having to touch any code
•Great features for small businesses: Get abandoned cart recovery, a free custom domain name, and automatic backups
| •Less advanced features: Wix’s features are great for smaller stores. Just keep in mind that Shopify’s are more powerful |
•Stock alerts: No email notifications when stock levels are low
•No switching templates: You can’t switch templates after your site is live
Wix is a pure drag and drop website builder, meaning that you can literally place any content anywhere on your website. It’s also becoming one of our favorite ecommerce platforms too.
Wix eCommerce is very easy to use (no coding or technical skills required whatsoever), has an excellent dedicated support team (phone or email), and has a team of developers to manage all the technical details for you, so you don’t have to worry about anything but building and running your ecommerce store.
New features like Wix Corvid and Wix SEO Wiz can even help you grow your online store quickly through dynamic page creation (think individual pages for every product you sell all created with just a few clicks) and help potential customers find it through search engines.
The thing that Wix does great as an ecommerce platform is that it simplifies everything. You’ll save a lot of time and effort using Wix as the easy-to-use editor makes it painless to tweak existing, professionally designed ecommerce templates into a beautiful, fully functioning online store for your business.
Wix’s selection of ecommerce features are not quite as advanced or comprehensive as pure ecommerce website builders we discussed above (including Shopify), they’re easy to use and cover all the basics you need to build a functional store to sell products.
As the number of ecommerce stores on Wix grows, the company is turning its focus more and more towards these user and regularly adding more features. Wix has a great reputation for innovation and so a greater focus on the ecommerce side of things can only be good news!
If you are a small business owner and want to build an online store, without messing around with techie stuff, then Wix is an excellent option for you to try out.
Best for stunning storefront designs
Price Range: $18 – $40/month
See it in action: ARTIPS
|Squarespace Pros||Squarespace Cons|
| •Strong inventory management: Upload products in bulk and track stock levels with email alerts |
•Best template designs: Stunning templates make design mistakes nearly impossible
•Unlimited products: Unlike Wix, Squarespace lets you sell unlimited products on every ecommerce plan
| •Small extensions store: Not as many apps to choose from as Wix or Weebly |
•Not the easiest to use: Squarespace is easier to use than Shopify, but not as simple as Wix
•Limited payment options: You can accept via PayPal, Stripe, and Apple Pay, but not much else
It has the best quality designs on the market, and comes with a great inventory system.
This is a sleek and streamlined builder. You don’t need to find your own hosting or worry about running your own updates. This is all handled for you, making it quick and easy to start selling.
You can add custom code if you want to, but with the top quality of Squarespace’s online store templates it’s not needed. It’s no surprise Squarespace came top for design flexibility in our research – you can switch templates anytime and even work on multiple designs at once.
Squarespace isn’t just a pretty face either. Considering it’s a website builder first and foremost, with ecommerce functionality included, it’s got some high quality sales tools.
SSL security is included, making your site safe for visitors to trust. Abandoned cart recovery and customer accounts make for a speedy and easy shopping experience on your store.
Squarespace also has a really strong inventory system. It totally outshines its competitors Wix and Weebly. In fact, Squarespace’s inventory system is more on Shopify’s level. For example you can upload products one at a time or in bulk, and track your stock levels through email alerts.
Squarespace’s ecommerce plans range from $18 – $40 a month (billed annually). Although it’s easier to use than BigCommerce, it’s not the most beginner friendly builder out there. So if you want something super simple, check out Wix and Weebly instead.
3. Square Online
Best value for money
Price Range: $0 – $72/month
See it in action: Oakdale Nature Club
|Square Online Pros||Square Online Cons|
| •Clean dashboard: Easily manage product sales and customer journeys |
•Sell for free: You can sell products on the free plan
•Ideal if you sell in-person too: Combines seamlessly with Square’s famous POS system
| •Difficult to customize: Templates aren’t very flexible or creative |
•Scalability: Not the most powerful ecommerce platform
•Still finding its feet: Square Online is a fairly new platform with a few small kinks to iron out
Square Online offers great sales features on an easy-to-use platform.
Originally a payment processing giant, Square actually bought Weebly back in 2018 – and we won’t lie, Square Online’s platform is very similar to Weebly’s. But Square Online stands out for its superior sales features, which is no surprise when you consider the company’s initial focus on finance.
Square Online’s user dashboard and website editor are easy to use, and will let you set up your store in just a few clicks. This means you can start selling quickly, and you won’t need any technical knowledge to do it. You’ll also be able to keep your site organized: Square Online’s dashboard keeps track of product sales, customer journeys, and abandoned cart recoveries, all in one place.
Square Online earns the title of best value for money, because of its affordability combined with its sales features. You can sell items on Square Online’s free plan, or you can upgrade to a paid plan for just $12/month.
Square Online’s noteworthy sales features include easy inventory management, shipping options, automatic tax calculation, and email marketing tools. What’s more, it’s virtually impossible to make a design mistake while setting up your store – the layouts offered are too simple for that, and they expertly emphasize your products without distraction (those products are super easy to upload through Square Online’s item library, by the way).
The drawback of such ease and simplicity is that Square Online gives you less design freedom than other builders. If creating a design-oriented or artistic online store is one of your top priorities, then we recommend going with Squarespace instead.
- Read our Square Online Review for an in-depth look at this platform
Best for entrepreneurs
Price Range: $0 – $26/month
See it in action: The Bike Seat
|Weebly Pros||Weebly Cons|
| •Great value for money: Weebly lets you sell for incredibly cheap |
•Handy additional features: You also get blogging tools and password protected pages
•Beginner-friendly: Weebly’s template editor is geared towards those just starting out
| •Limited customization: Not a lot of design freedom, even when it comes to personalizing the checkout page |
•Inventory management isn’t a strong point: Unsuitable for keeping track of larger inventories
•No multi-channel selling: Can’t sell across Facebook and Instagram
Weebly is currently one of the best drag and drop website builders for small businesses and portfolio sites on the market.
Compared to Wix, Weebly has fewer tools but as mentioned they are very user-friendly.
Their ecommerce features are fairly comprehensive and simple to use (but nowhere as comprehensive as Shopify), allowing you to build an online store very quickly without having any technical skills, or worrying about any technical aspects of website building.
Although Weebly’s ecommerce tools are not as comprehensive as pure online store builders, they do have enough features for you to build a successful online store.
Again, they are a very user-friendly and intuitive website builder, so the learning curve is very low. It’s a great ecommerce software for beginners.
Weebly is free to create a website with, and you have options to upgrade to their premium plans if you want to sell online and unlock more features.
- See our comprehensive Review on Weebly eCommerce
There are a lot of options out there, so this choice can quickly start to feel overwhelming. But the best way to choose a Shopify alternative is to identify what you really don’t like about Shopify – once you have a specific weakness in mind, it’s just a matter of choosing the platform that’s really strong in that area.
For example, say you find the process of having to download new apps just to add extra functions to your site frustrating. In this case, Shopify’s reliance on third-party apps is a hassle for you, so you’ll want to choose a Shopify alternative with as many features as possible built in from the start. In this scenario, BigCommerce would be the best Shopify alternative for you.
In our conversations with users, five key categories emerged as the most important deciding factors for a user. Here’s a quick summary of the strongest platforms in each category:
- Ease of use: Wix
- Value for money: Weebly
- Customer support: WooCommerce with Bluehost
- Quality of features: BigCommerce
- Template design: Squarespace
This list should help speed up your decision making process.
And there’s just one more thing to remember: Choosing the right Shopify alternative also depends on your tech skill level. If you’re a coding pro, then you should go with an open source platform like WooCommerce which gives you unlimited customization when designing your online store. However, website builders like Wix, Weebly, Squarespace, Square Online, and even BigCommerce are for tech beginners, offering everything you need for building an ecommerce store all in one place.
If you have tested Shopify and didn’t find that they are a good fit for you, or if you are still in the initial research stage, there are a few other Shopify alternatives for you to consider.
7 of the Best Shopify Competitors:
- BigCommerce – most scalable ecommerce website builder, best for growing businesses: from $29.95/m.
- Volusion – best analytics features for tracking your store’s data: from $29/m.
- WooCommerce powered by Bluehost – easy-to-use and cost-effective platform: from $0/m plus hosting fees.
- Wix – best for small businesses: from $23/m.
- Squarespace – best for stunning storefront designs: from $18/m.
- Square Online – best value for money: from $0/m.
- Weebly – best for entrepreneurs: from $0/m.
BigCommerce is the best Shopify alternative for stores selling more than 10 products. It has tons of sales and marketing features conveniently built in from the start. This means you can focus on growing your site, without messing around with too many third-party apps.
Wix is the best choice for stores selling less than 10 products. It’s extremely beginner friendly and cost effective, and its ecommerce features cover everything that a smaller store could need.
All platforms on this list apart from WooCommerce come with a free trial, so that you can find out which is best for you totally risk-free. We highly recommend jumping on a free trial (or two) to find out which Shopify competitor is best for you!
We recommend Weebly to anyone who is looking to create an online store simply and quickly. Their editor is extremely easy to use so your online store can be up and running in a matter of hours. But if you want to pair Weebly’s ease of use with some more advanced selling features, look no further than Square Online, which bought Weebly back in 2018. Square Online will give you the best of both worlds!
Technically, WooCommerce, Square Online, and Weebly are the cheapest Shopify alternatives as they’re free to use.
With WooCommerce, however, what you have to bear in mind is that this is a self-hosted ecommerce platform, which means you have to pay for hosting yourself. This could be from $5-$15 a month. You will also need to connect your own domain name, which is around $10 a year.
If you’re not technically savvy, or run into difficulty building your store, you might also have to hire a developer to help you. This can become quite expensive.
Weebly is a hosted, drag and drop website builder that offers plans from $0 to $26 a month. This makes it a great choice if you’re a non-technical person looking for a very reasonably priced option.
But there’s a difference between the cheapest and the best value for money. Square Online provides the latter. While Square Online also has a free plan that you can sell on, it stands out even more for its affordable $12 starting price and great sales features. Square Online isn’t the most feature-rich platform, but it does give you the biggest bang for your buck.
Squarespace has the best quality designs of any builder on the market. You can create a truly stunning store with any of these, without knowing a single line of code! All Squarespace templates have ecommerce functionality, so you have over 60 to choose from. There are 12 templates in the online store category if you want a really specialized design.
If you want a bigger range of choice without sacrificing quality, take a look at Wix. Wix has a huge range of stunning templates that allow your store to look professional and polished with hardly any effort from you at all! And the choice you get with Wix is amazing – they have over 510 templates for you to choose from!
For online stores that are going to be selling under 50 products, we recommend Wix as the best Shopify alternative.
Wix’s ecommerce tools allow you to create a professional and fully-functional online store in no time at all! Read more about it in our full Wix eCommerce Review to see if it’s right for you.
If you’re a non-technical person and you’re hoping to sell more than 50 products on your online store, BigCommerce is the best Shopify alternative. They are a ‘one stop shop’ ecommerce website builder.
If you’re looking for a more advanced and technically challenging platform, you could consider either Magento or WooCommerce.
It depends on your level of tech skill. WooCommerce is an open source platform which means you’re required to code everything yourself, and organise web hosting and security. On the other hand, Shopify is a website builder which means all the tools you need for creating an online store can be found in one place, making it super easy for anyone to build an ecommerce store.
Website Builder Expert aims to provide you with honest data. That’s why we conduct our own research and obtain direct, personal insight. Analyses and graphics in this article are based on authentic sources cross-validated by our in-house experts.
We take great care to ensure the information we publish is reliable and accurate. However, WBE takes no responsibility for any inaccuracy in information supplied to us by users, research participants, or other entities.
Please note the insight contained within this article is for general information purposes only. We’re glad to answer any questions you may have about this article and its supporting research. For further information, please contact Website Builder Expert directly via email at email@example.com.