Struggling to decide whether to use Wix or Squarespace? We’re here to pair you with the right builder for your needs.
To get straight to the point, we recommend Wix over Squarespace – it performed better in our research and user testing, resulting in a higher rating of 4.8 stars out of 5. Squarespace wasn’t far behind with 4.7 stars overall, but it fell behind Wix in some key areas, such as value for money and ease of use:
Wix is better for you if...…You’re a beginner, who wants to get online quickly. Its free plan also makes it a cheap and easy way to build your website, especially given its functional templates and high-quality design features.
Squarespace is better for you if...…You’re a creative, and you don’t mind spending a little more time designing and building your website. It’s not essential, but some coding experience will help you get the most out of Squarespace, while its stunning templates guarantee a website that will stand out.
To help you find the right website builder, we identified the most important criteria for our readers, and put each platform through our thorough research process. In this case, we turned Wix and Squarespace inside out, testing their features, design flexibility, ease of use, value for money, and help and support.
But enough about us and our our independent research methodology – this article is about pairing you with the perfect builder. Because while Wix may be best overall, it may not be right for you – so let’s get started, and find out whether you should pick Wix or Squarespace!
We’re pretty proud of our research process, because not many sites can say they’ve carried out such in-depth testing before making recommendations. Here’s how our in-house research team goes about finding the best website builders on the market.
Every single builder goes through our thorough research process. We investigate important areas such as:
- Ease of use
- Design flexibility
- Value for money
- Feature quality
- Help and support
- Customer satisfaction
This helps us rate and compare the builders fairly, focusing on important factors that users have told us matter most.
We even get groups of everyday people to test the builders out and give us feedback, which we then analyze. This helps us:
- understand exactly how easy (or difficult) beginners find the builder
- uncover any issues within the builder
- judge customer satisfaction
We’ve applied this process to over 50 website builders so far – all so we can bring you the most accurate results and recommendations!
Still got questions? Read our report on How We Conduct Our Website Builder Research for a more detailed explanation.
In a rush? Looking for quick answers? We get it – here’s a quick side-by-side comparison table to help you weigh up whether Wix or Squarespace is better for your needs.
|Category & Winner||Wix||Squarespace||Winner|
|Ease of Use||Wix is very beginner friendly thanks to its simple drag-and-drop editor. Wix ADI means you could have a website live in an afternoon.||Squarespace is more technical to use than Wix. It takes longer to get used to, so requires patience and/or some technical confidence.||Wix|
|Design Flexibility||Wix has over 500 templates to choose from. They’re attractive and easy to customize, but some aren’t as modern as they should be. You also can’t switch once your site is live.||Squarespace has the best quality templates on the market. It has a smaller range than Wix, but the designs are consistently stunning.||Squarespace|
|Pricing & Value for Money||Wix has seven price plans ranging from $14 to $49 per month (billed yearly). It also has a free plan which you can stay on for as long as you like. All paid plans have a 14-day money back guarantee.||Squarespace has four price plans ranging from $12 to $40 per month (billed yearly). It doesn’t have a free plan, but all paid plans have a 14-day free trial, with no payment details needed.||Squarespace|
|Features & Tools||Wix has a good number of built-in features covering customization, ecommerce, marketing, and more. Plus, it's huge app market is perfect for expanding your website's functionality.||All of Squarespace’s features are built-in, and they’re the best quality features on the market.||Wix|
|Apps and Integrations||Wix has a huge number of apps in the Wix App Market which you can install for extra functionality.||Squarespace has an app store, called Squarespace Extensions - although its range of integrations is smaller than Wix's because most of its features are built in-house.||Wix|
|Ecommerce||It’s easy to add an online store to your Wix website. By adding apps like Ecwid, you can add even more power to your site.||Squarespace has all its ecommerce tools built-in, and is great for showing off products. You can add integrations to boost your store's functionality.||Wix|
|Blogging||Wix has basic blogging tools built-in, but its app store really lets you take your blog to the next level.||Squarespace has an impressive range of blogging tools ready for you to use.||It's a Tie!|
|Marketing||Wix’s marketing tools include SEO, its own email marketing system, and its all-in-one business solution, Wix Ascend.||Squarespace comes with marketing tools such as SEO, social media integration, and its own email platform.||Wix|
|SEO||Wix has built-in SEO tools, plus in-depth support resources to guide you through optimizing your website. Wix SEO Wiz is beginner friendly, interactive, and creates a personalized step-by-step plan to follow.||Squarespace has built-in SEO tools to use, and has designed its pages to be SEO-friendly. It has support resources to help you, which are in-depth but could be daunting for a first-timer.||Wix|
|Help & Support||Wix offers phone, email, and social media support, as well as an on-page editor support, too. It's knowledge center is not as comprehensive as it could be, though.||Squarespace offers high quality support service via live chat and email, plus a thorough help center with guides, videos, webinars, and a forum.||Squarespace|
Read on for our detailed comparison to find out exactly why Squarespace’s designs are better, why we recommend Wix for beginners, and which has better marketing tools.
I decided to use Wix over Squarespace to build my website for various reasons. Wix offers more ecommerce features, and the pricing structure of the Business and Enterprise plans all facilitate ecommerce. Also, a vital ecommerce feature – abandoned cart recovery – is available at a considerably lower price with Wix.
I liked that Wix is more beginner friendly and easier to use. In terms of quantity, Wix offers more templates than Squarespace. It also offers a free plan, which Squarespace doesn’t. However, regardless of Wix having more templates, there is something undeniably special about the design of Squarespace templates.
Katherine Brown is the founder and marketing director at Spyic, a tech company specializing in parental control and remote monitoring programs.
Which Is More Beginner Friendly?
| Ease of Use ||Wix||Squarespace|
| Coding knowledge needed? || ❌ || ❌ |
| Editor || Pure drag-and-drop: drag anything anywhere || Section based drag-and-drop: less creative freedom |
| What did our users say? || “The drag and drop feature is excellent, allowing quick and easy redesigns.” || “Once you’ve spent enough time working out what certain elements do, Squarespace would be pretty easy to use.” |
| Ease of use verdict || Winner! |
| Loser |
Takes longer to figure out
Drag-and-Drop Editor: No Need for Code
Both Wix and Squarespace are drag-and-drop website builders.
Wix is a “pure” drag-and-drop builder, meaning you really can drop whatever you want, wherever you want it. Squarespace isn’t exactly the same – you can’t drag elements around as freely like you can with Wix. This means it takes a little longer to get used to.
This means you simply select the element you want (such as text boxes, images, and maps), and drag it to where you’d like it positioned on your page. Drop it there, and hey presto – that’s just how it will look once your site is published.
The main thing to know about drag-and-drop is that it’s very beginner friendly, because it removes the need for coding. If you can use PowerPoint, you can build a website using drag-and-drop!
In our testing, Wix scored 4.4 out of 5 for ease of use, because of its smooth drag-and-drop editor. Squarespace’s section-based design, although simple in the long run, is more challenging initially which is why it scored a slightly lower 4 out of 5. Both have an Artificial Design Intelligence (ADI) option which will generate a website for you based on your answers to a few simple questions.
Wix vs Squarespace: Ease of Use
When I started building my website with Wix, the learning curve was really simple and I excelled. I rebuilt my entire website over the course of two weeks, and have never looked back! It was shocking how I was able to rebuild and rebrand my site quickly. I’m thrilled to have everything working as a well-oiled machine without having to rely on anyone other than myself.
Will ‘Brimstone’ Kucmierowski is a well-seasoned entertainer and serial entertainment entrepreneur. He boasts a list of titles including professional wrestler, radio host/professional podcaster, actor, voice actor, author, musician, philanthropist, food critic, horror model, and comic book/animated/children’s book/video game hero.
Find out more
- Read our comparison of Wix Editor vs Wix ADI to find out which is best for you
Who Offers More Creative Control?
| Design ||Wix||Squarespace|
| Number of templates || 500+ || 113 |
| Can you switch later? || ❌ || ❌ |
| Mobile responsive? || ✔️ || ✔️ |
| Design verdict || Loser |
Not all designs are as good as others
| Winner! |
The best designs on the market
Wix has an impressive range of templates, most of which are attractive and provide a foundation for a professional-looking website. They’re all mobile responsive, and come with a mobile editor so you can customize both your desktop and your mobile view.
You’ll notice we said most of Wix’s templates are attractive. When you have over 500 designs, there are bound to be some that miss the mark. We found this one uncomfortable to look at for too long:
Squarespace, on the other hand, provides beautiful template designs right across the board. We found that they were all modern, professional, and carefully tailored to different industries:
When it comes to templates, Squarespace is the unbeaten champion of stunning, modern design. This is a classic case of quality over quantity; Squarespace may have a smaller range than Wix, but every template has been created by professional designers. And, of course, they’re all mobile responsive.
Squarespace is very intuitive and easy to use – it doesn’t require any coding! Plus, it has a range of beautifully designed templates to choose from. It’s also very easy to make changes yourself instead of paying someone else to do it. I completed my site in just one week!
Michelle Mak is a product developer at Mewl Baby, specializing in baby and motherhood items. Michelle is the creator of the original Mewl Baby Whiteboard.
While both Wix and Squarespace have great-looking templates, you’re going to want to make them your own.
Wix makes this really easy with its simple drag-and-drop editor. You can replace text and images, add slideshows, and drop in contact forms aplenty, all with just a few clicks!
Squarespace gives you tons of creative freedom over your template. However, a lot of features do come included, so it’s still a good idea to pick one that suits your website in addition to looking incredible.
If you want to really customize your site with Squarespace, you can! With Squarespace’s CSS Editor, for example, you can change fonts, colors and backgrounds to make them totally unique.
One of the biggest downsides of using Wix is that once you’ve selected your template and used it to publish your website, you can’t switch it. You’ll have to rebuild your content if you want to give your site a different look, which is time consuming and fiddly.
Squarespace used to let you switch your template, but its latest version (7.1) doesn’t. This is because it’s now designed to remove any need to switch – all templates can accommodate every feature and design element, making it easier to rebrand without starting from scratch.
While neither Wix or Squarespace let you switch templates, Squarespace has developed its templates to make changing your design easier. With Wix, it’s possible, but a lot more work.
Find out more
- Read our detailed Squarespace Templates Review to find out if it’s your design dream
- Prefer Wix’s designs? Check out our Wix Templates Review for a more in-depth look at your choices
- Looking for the best designs for your portfolio? Our Best Portfolio Website Builder Review tells you the best options on the market
Where Should You Invest?
| Pricing ||Wix||Squarespace|
| Free plan or free trial? || Free plan || 14-day free trial |
| Number of plans || 7 || 4 |
| Starting price ||$14|| $12 |
| Personal plans || Combo: $14 |
| Business plans || Pro: $23 |
| Ecommerce plans || Business Basic: $23 |
Business Unlimited: $27
Business VIP: $49
| Business: $18 |
Basic Commerce: $26
Advanced Commerce: $40
| Enterprise package ||$500||❌|
| Pricing verdict || Loser |
Wix's plans are more expensive than Squarespace's
| Winner! |
Squarespace has fewer plans to choose from, but offers better value for money.
Is Wix or Squarespace Cheaper?
Squarespace’s starting plan is cheapest at
Wix and Squarespace Pricing Plans
Despite this, we don’t recommend staying on Wix’s free plan in the long run. This is because you’ll need to use a Wix subdomain and put up with Wix adverts being littered all over your site.
If you want your website to grow and be taken seriously, you’ll need to upgrade at some point, and when you do, you’ll be paying more than you would be with Squarespace.
Plus, Squarespace’s cheapest plan comes with a ton of great features. For example, it gives you unlimited bandwidth and storage straight away on its $12 per month Personal plan, whereas Wix only unlocks unlimited bandwidth on its $18 per month Unlimited plan. You won’t find unlimited storage on any of Wix’s plans.
Overall, you’ll get better value for money with Squarespace.
Save 10% when you sign up* to any Squarespace plan with our exclusive discount code! Simply enter code WBE at the checkout to claim your 10% discount!
*Valid for your first purchase or upgrade
Which is Best For Selling Online
| Ecommerce Features ||Wix||Squarespace|
| Main Payment Options || Wix Payments |
| PayPal |
| Product types || Physical |
Services via the Wix Bookings app
| Physical |
| Subscriptions || ✔️ || ✔️ |
| Abandoned Cart Recovery || ✔️ || ✔️ |
| Transaction Fees || 0% || 0% - 3% |
| Product Limit || Unlimited || Unlimited |
| Stock Management || ✔️ || ✔️ |
| Automatic Tax Calculator || ✔️ ||❌ (Requires TaxJar integration)|
|Ecommerce verdict|| Winner! |
Scalable for small online stores
| Loser |
Less choice of ecommerce plans and tools
Both Wix and Squarespace come with built-in ecommerce tools, to help you build your ideal online store.
Wix ecommerce offers:
- 0% commission fee
- Unlimited bandwidth
- Up to 50GB of storage
- No Wix adverts
- Google Analytics
- Wix ecommerce apps
- 0% transaction fees
- Unlimited bandwidth and storage
- Abandoned cart recovery
- Gift card creation
- Customer accounts
Wix charges no transaction fees on any of its ecommerce plans, while Squarespace charges a 3% transaction fee on its cheapest $18 per month Business plan. Once you upgrade to Squarespace’s $26 per month plan, you’ll enjoy 0% transaction fees.
|Ecommerce Pricing Plans (billed annually)|| •Business Basic: $23/month |
•Business Unlimited: $27/month
•Business VIP: $49/month
| •Business: $18/month |
•Basic Commerce: $26/month
•Advanced Commerce: $40/month
Although Squarespace has a cheaper starting price than Wix, it also reserves certain features for its top-level plans. For example, you have to be on its
In comparison, Wix is much more generous with its sales tools – you get abandoned cart recovery on its
This means that for online stores, Wix offers better value for money than Squarespace, making it a better choice for budget-conscious businesses.
What Will Your Site Be Able to Do?
| Features ||Wix||Squarespace|
| Storage || 500MB+ || Unlimited |
| Industry-specific features (e.g. menus, RSVP forms, etc.) || ✔️ || ✔️ |
| Edit from mobile? || ✔️ || ✔️ |
|Best For||Small Businesses||Portfolios|
| Features verdict || Winner! |
Huge range of helpful features
| Loser |
High quality features, but more reliance on third party integrations
This area of testing was pretty close between the two builders, but the sheer number and quality of Wix’s features eventually beat Squarespace’s smaller range of carefully curated tools. Let’s take a closer look at their key features:
| Key Features ||Wix||Squarespace|
| Memberships || Wix Members app || ❌ (Requires third party integration) |
| Live chat || Wix Live Chat app || ❌ (Requires third party integration) |
| Donations || ✔️ || ✔️ |
| Bookings || Wix Bookings app || Squarespace Scheduling |
| Social media integration || ✔️ || ✔️ |
| Contact forms || ✔️ || ✔️ |
We discuss blogging, marketing, SEO, and ecommerce further down this page – use these links to skip straight to the features you want to know most about:
From comparing Wix and Squarespace’s features, it’s clear that their job isn’t only to help you build your website, but to help you run it and create a successful online presence, too.
On the whole, both Wix and Squarespace are pretty evenly matched. Wix has more features than Squarespace, although Squarespace ensures quality by building all its features in-house. However, it’s worth bearing in mind that if Squarespace doesn’t come with a certain feature, you’ll need to use a third-party integration to add that feature to your site.
In contrast, Wix has a lot more features built into its platform. For example, to sell tickets, you just need the Wix Events app, which can make life easier than integrating with a third party. You can easily add more features to your site via Wix’s App Market, but more on that in a moment…
Which Extras Are On Offer?
Wix has a more extensive app store
| Apps ||Wix||Squarespace|
| App market? || ✔️ ||✔️|
| Number of apps? || 200+ ||23|
| Integrations with third parties? || ✔️ ||✔️|
| Apps verdict || Winner! |
Huge selection of apps and integrations
| Loser |
Smaller selection of third-party apps and integrations
Both Wix and Squarespace are pretty evenly matched when it comes to features. But if you want to go one step further, you can add apps.
Wix has its own dedicated App Market, providing apps made by both Wix and other third parties. There are 47 “Made by Wix” apps, such as Wix Bookings or Wix Events, as well as tons of third-party apps such as Printful and Instagram.
There’s also a mix of free and paid apps – over 200 in total! This gives you the freedom to choose the features that work best for your website as it grows.
The majority of Squarespace’s features are designed in-house, and already built into the editor for you. This means everything you need to build, grow, and manage your website is right there at your fingertips – you don’t have to go looking for extra functions.
For features that Squarespace doesn’t have in-house, it relies on third party integrations. For example, you need to use OpenTable for online reservations.
Squarespace’s app store is called Squarespace Extensions, and features a small selection of 23 third-party integrations covering four main categories:
- Shipping and Fulfillment
- Inventory and Products
- Sales and Marketing
Examples of these apps include Printful, ShipStation, QuickBooks, and TaxJar. These extensions are designed to help you scale, optimize, and manage your website and are especially useful for growing businesses.
It’s worth mentioning that both builders have a mobile app which lets you manage your site on the go from your phone. You can’t actually build your site on your phone, but it’s a useful app to have – especially if you’re running a side hustle and aren’t tied to a desk all day!
Which Is Better for Posting Online?
It's a Tie!
| Blogging ||Wix||Squarespace|
| Score /5 ||4.7|| 4.7 |
| Scheduled posts || ✔️ || ✔️ |
| Multiple authors || ✔️ || ✔️ |
| Comment moderation || ❌ || ✔️ |
| Blogging verdict ||It's a tie!||It's a tie!|
Once upon a time, Squarespace would have won this category outright, but recent improvements in Wix’s blogging features means that it’s virtually impossible to pick a winner from these two.
Wix now offers writer profiles, blog-specific analytics and SEO, alongside an archive, social sharing, and the ability to schedule your posts. The main thing that lets Wix down in this category is its value for money. Compared to Squarespace, it’s more expensive, despite its similar offering.
In addition to being cheaper, Squarespace remains unbeaten when it comes to its stunning template designs. It, too, matches many of the features that Wix has to offer, and more.
Its blogging tools come ready to support teams and multi-author collaboration. There’s even a workflow feature to help you and your team stay on schedule, which lets you flag drafts as Needs Review to keep everyone in the loop.
However, it doesn’t come with an archive or blog-specific analytics, which lets it down somewhat.
Find out more
- Read our review of the Best Blogging Platforms to give your blog the best start
How Can You Grow Your Site?
Wix has better marketing features
| Marketing ||Wix||Squarespace|
| Email marketing || ✔️ || ✔️ |
| Branded newsletters || ✔️ || ✔️ |
| Social media integration || ✔️ || ✔️ |
| Marketing verdict || Winner! |
Generous, customizable marketing features
| Loser |
Great features, but comes at an extra cost
Marketing Your Site With Wix
One of the things we like most about Wix’s marketing tools is how customizable they are. For example, one of Wix’s main marketing features is Wix Email Marketing, which lets you run email campaigns to promote your website, blog, or business. This includes features such as:
- Customizable styles – change your font, background, and more
- Contact integration – add and store your contacts’ details
- Stats tracker – see how many people open, view, and click your emails
- Social media tools – share campaigns across social platform
Additionally, Ascend by Wix is Wix’s most powerful marketing tool. It’s Wix’s all-in-one marketing suite for businesses, and includes:
- Customizable email editor
- Advanced analytics
- SEO tools
- Social integration
- Video maker
- Live chat
There’s a limited free version, then three paid plans ranging from $9 to $45 per month.
Squarespace’s Marketing Tools
Squarespace also aces the email marketing game, offering an all-in-one platform called Squarespace Email Campaigns. This integrates fully with your website, providing a streamlined service across your brand.
Unlike Wix’s email campaign add-on, Squarespace Email Campaigns doesn’t have a free version. Instead, you get a trial period that lets you send out three campaigns in total, with 50,000 sends per campaign. After this, you’ll need to upgrade to one of the paid plans, which range from $5 to $48 per month when billed annually.
Is Squarespace’s email marketing platform worth the cost? Here are a few things you can do with it:
- Import content from your website to draft emails
- Send automated emails to subscribers
- Choose from over 30 starter layouts
- Manage your marketing on the go with mobile editing
- Track your campaigns’ success with integrated analytics
There’s no denying you get a stellar service from Squarespace’s email marketing. However, if it doesn’t tick your boxes, there are five sales and marketing apps in its Extensions Store to choose from, too – or you can integrate with MailChimp instead!
Squarespace also allows you to connect your website to various social media platforms, such as Facebook and Twitter. Plus, it offers excellent built-in analytics to help you gauge your marketing impact and improve your strategy.
Which Will Rank Better?
| SEO ||Wix||Squarespace|
| Built-in SEO tools || ✔️ || ✔️ |
| SEO support || ✔️ || ✔️ |
| Tailored SEO suggestions || ✔️ || ❌ |
| SEO verdict || Winner! |
Wix’s SEO Wizard puts it ahead of Squarespace
| Loser |
Solid SEO tools, but less beginner-friendly than Wix
SEO stands for Search Engine Optimization, and refers to the processes that help your website rank higher up in Google’s search result pages.
All sorts of things go into optimizing your website, including setting keywords and meta titles. Don’t worry if you’ve never heard of those – this is exactly where our website builders can help.
Both Wix and Squarespace have built-in SEO tools to help you boost your website’s ranking. These include mobile responsive pages, optimized headings, and alt text for images. Compare their key SEO features in the table below:
| SEO Features ||Wix||Squarespace|
| Customizable meta titles || ✔️ || ✔️ |
| Meta descriptions || ✔️ || ✔️ |
| Image alt attributes || ✔️ || ✔️ |
| SEO specific app || ✔️ || ❌ |
| SEO prompts || ✔️ || ❌ |
| Keyword support || ✔️ || ✔️ |
| Google integrations || Google Analytics |
Google Search Console
| Google Analytics |
Google Search Console
| Headings || H1 to H6 || H1 to H4 |
| SSL security || ✔️ || ✔️ |
| Personalized SEO suggestions || ✔️ || ❌ |
While Squarespace is nearly on par with Wix thanks to its sophisticated SEO tools, where it really falls down is making SEO beginner-friendly. We found that Wix makes it easy to get to grips with your site’s SEO, with helpful prompts and a personalized SEO wizard – Squarespace is much more hands-off.
Find out more
Who Has the Better Helping Hand?
Squarespace offers better help and support
| Help & Support ||Wix||Squarespace|
| 24/7 support || ✔️ || ✔️ |
| Live chat || ✔️ || ✔️ |
| Phone support || ✔️ || ❌ |
|Email support|| ❌ || ✔️ |
| Help & support verdict || Loser |
Good support, but a less comprehensive knowledge base and no email support
| Winner! |
A more thorough set of help and support features
Wix provides support through forums, social media, live chat, and a 24/7 callback service for phone support. It also comes with a dedicated Support Center, however, this doesn’t always provide the answers you need.
Squarespace, in addition to providing a forum, also has a live chat function (from 3am to 8pm EST, Monday through Friday) and a 24/7 email response team. There’s currently no phone support available, but if you need a speedy reply you’re in luck – it’s Squarespace’s policy to respond to all emails within one hour – impressive stuff!
One of the best features of Wix’s support is its on-page help while you edit. If you get stuck, or don’t know what something is, all you have to do is click on one of the little question marks on your screen for more information.
Squarespace gives its users more onboarding than it used to, and now offers on-page support while you build – but it hasn’t quite caught up to Wix’s level of helpful prompts.
However, the one thing that puts it ahead of Wix is how comprehensive its Knowledge Center is. Here, you’ll find a wealth of information at your fingertips, often solving your problems before you need to even think about contacting a Squarespace advisor directly.
This article has helped you decide whether Wix or Squarespace is better for you. We’ve explored all the important areas, and shown which builder is better for different users.
Wix can be used by anyone, while Squarespace’s sleek designs require more technical confidence. Wix is quick and easy to use, letting you create a stunning site in no time. In contrast, Squarespace is ideal for creatives, bloggers, and those looking for beautiful designs, but it’s more difficult to use, so you’ll need more time to perfect your site.
If you’re in doubt, we recommend you try Wix. It’s the overall better website builder, scoring a higher star rating than Squarespace in our research. It’s easy to use, comes packed with helpful features, and offers better value for money.
To recap, here is a summary table of our comparison above. We’ll have some final thoughts below the table:
We Recommend Wix if...…You’re a beginner, or looking to get online quickly. Wix is more beginner-friendly than Squarespace, and with its free plan, Wix is a cheap and hassle-free way of building a website in a matter of hours. Also, Wix’s range of templates and design features ensures your site looks professional even if you whipped it up in one afternoon.
We Recommend Squarespace If...…You’re a creative with time to spare, or have some technical confidence. Squarespace has a steeper learning curve than Wix, but it’s designed for users with some level of tech experience, providing lots of creative freedom. Squarespace’s templates are sleeker than Wix’s, so you can get your website to stand out from the crowd if you have the right skill level.
Who Do We Recommend Overall?
Overall, we recommend Wix over Squarespace. There are three main reasons Wix should be your go-to choice: it’s easier to use, gives you more creative freedom, and offers a wider choice of premium plans than Squarespace. Sure, Squarespace is ideal for creatives – but Wix has something for everyone.
With Wix’s great support, large app market, and interactive SEO, there’s nothing stopping even the most nervous of technophobes from jumping feet first into the world of website building. And with Wix’s free plan, you can start straight away!
Wix is the winner in terms of ease of use. It is a pure drag-and-drop website builder with a WYSIWYG (what you see is what you get) editor. Squarespace isn’t hard to use either, but Wix definitely has the edge in this contest.
Compare ease of use and more in our review of the Best Website Builders.
Squarespace has the best designs. If you’re looking at numbers alone, Wix has more templates to offer than Squarespace, with over 500 template designs. But despite having a smaller offering, Squarespace’s templates are more flexible, customizable and beautiful – perfect for any budding creative!
According to our research, Wix is much better value for money than Squarespace. You can use it for free for as long as you like, although you will have to put up with Wix ads on your site. That said, to get rid of these, all you have to do is upgrade to Wix’s cheapest monthly plan for $14 per month. While Squarespace has a free trial, it only lasts 14 days, after which you’ll have to pay at least $12 per month to maintain your site with them.
It’s a close call on this one, but Wix edges it once again. What you have to bear in mind is how you would like to be supported through your website building journey: if you would like support through a knowledge base, Wix’s is very comprehensive, but if you think you would prefer live chat, Squarespace can provide this functionality.
Wix scores a strong 5/5 for SEO on our comparison chart, with Squarespace coming in at 4/5. In Google’s Webmaster Guidelines, Wix is mentioned next to WordPress as being search engine friendly, so you have assurance from the best that your Wix site can make it up the rankings!